WHITE MILANO 2026

Whiteshow

Whiteshow is a premier international fashion trade show that serves as a privileged meeting point for global buyers. Each season, it hosts professionals from over 100 countries, maintaining a 60% Italian and 40% international attendance ratio.

The event features specialized areas such as WHITE RESORT, which highlights vacation and resort collections. It primarily focuses on contemporary fashion, showcasing a curated selection of apparel and lifestyle brands to an international audience.

• Main Exhibits/Categories: Contemporary fashion, resort wear, womenswear, and lifestyle brands.
• Global Buyer Presence: Attracts major buyers from North America, Asia, the Middle East, and Europe.
• Notable Retail Partners: Features representatives from top-tier stores like Saks Global, Bloomingdale’s, Baycrews, United Arrows, Lane Crawford, Harvey Nichols, Printemps, Galeries Lafayette, Mytheresa, and 10 Corso Como.

The exhibition is organized by M. Seventy Srl and takes place within the Tortona Fashion District.

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Карта мест и отели вокруг

Милан - Tortona Locations Милан, Ломбардия, Италия

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