Strategic Software Asset Management 2026
SAMS USA 2026 is a three‑day Software Asset Management conference (Dec 2‑4, 2026) at the Marriott Marquis Chicago. The event showcases a broad exhibit program: partner booths presenting cutting‑edge SAM tools and services, product demos, and interactive workshops. Attendees can access video case studies, speaker interviews, whitepapers, and trend reports that dive into cloud licensing, AI‑driven compliance, and vendor management. The agenda features expert‑led keynotes, panels, and 30+ sessions covering topics such as SaaS/IaaS tracking, audit defense, and integration of SAM with ITSM and security. Networking is emphasized through high‑level matchmaking, one‑on‑one meetings, and a co‑located IT Procurement summit. Sponsors and exhibitors can book exhibition space, while speakers and partners can apply to present. The conference aims to connect decision‑makers, share best practices, and drive strategic partnerships across the SAM community.